Launching eventWall.tv

I’ve been away from this blog a few months working on new products that are currently on the launch pad. So it will be the subject on my next posts.

eventwallSite

The first I wanted to talk about is eventWall.tv a tweet wall product with a few unique selling points. When organizing a conference you can display the tweets of the audience and the embedded pictures.

Basically, it will display this :

tvEvent

One can of course send SMS on it or email. And everything can be moderated to avoid some surprise with the usual grump. There is also a special zone where organizer can display special messages for the audience.

The uniqueness of the product is its deployment simplicity. As a dedicated app is available from your SmartTV portal you can display your tweet wall in minutes if not seconds on your screen. If you are using a WiFi smartTV, it becomes really magic as you can move your tweet wall around the room with no technical hurdle.

Once reserved to big corporate events, tweet walls are now available to small event or friend & family events: weddings, birthday parties, etc. At an affodable price.

We want to be the BIC ballpoint pen of the tweet wall : simple, inventive and reliable.

For the last part, we chose Amazon WS infrastructure as it is reliable and will enable eventwall.tv to grow at no extra effort.

Ideation to product release took us around six months. 3 more months we were expecting but the result is there at http://www.eventwall.tv So give it a try, there is a free trial version !

a Social Network bubble?

Remember the Internet bubble? You’ll enjoy the Social Network bubble !

Let’s have a look at a few metrics of the Facebook stock market introduction.

Facebook is worth according to the markets $ 100B for 900M users so roughly $110 per user. On the other side Facebook is making $ 4B turnover so an ARPU (Average Revenue Per User) around $4.4 per year, $0.37 per month. ($4B / 900M users = $4.4 per user) This the value of 4 SMS.

One can imagine the markets love for a mobile operator with a revenue of 4SMS per month and per user.

Hence the markets are confident that Facebook can retain every customer around 25 years. (!)

If you have a look at a classic Telco business, things look a different. Let’s take the case of one of its Telco giants Orange/France Telecom group. Orange is serving 226M users worldwide (Mobile, Fixed, and DSL). It makes a turnover of € 45B with a market capitalization of € 26.7B.

  Facebook Orange
Customers / Users (M)
900 226
User valuation $ 110 € 118
ARPU $ 4.4 € 199
User payback (years) 25 0.5

One would argue that the CAPEX used for these businesses are of different scales. Facebook CAPEX is around 1B whereas Orange is investing € 18.5 B during 2011-2013 period so around € 6B a year.

Facebook CAPEX is expected to double in the coming year, so one can imagine comparable CAPEX in the midterm.

The real challenge for Facebook is now to squeeze its ecosytem to maximize its revenue. Either Facebook can increase dramatically its ARPU in the coming years or we are facing a new bubble.

The 4F of the Social Marketing Mix

Every professional in Marketing knows the famous 4P of the Marketing Mix:

  • Product
  • Price
  • Place
  • Promotion

It is usually pictured as:

4P of Marketing

4P of Marketing

I was thinking of Social Networks and how to promote and sell your service. It appeared to me that for Promotion, Social Networks were following the 4F:

  • Family: the core network that you trust the most and the one that has the more impact on your buying decisions
  • Friends: usually recommendations from friends have tenfold more impact than advertisement on your decisions
  • Fans: people you know that are fans of something. Actually putting their name in the balance to recommend a product or a service
  • Followers: the weakest link but it still shows the general level of interest in the product or service
4F of Social Marketing

4F of Social Marketing

When doing some Social Marketing activities, marketers should take into account these 4F and define their strategy accordingly.

Facebook pushing mobile advantage foward

Analysts were thinking not long ago that Facebook should launch a mobile device decidcated to its service. Hopefuly they didn’t do this mistake and have a fairly smart approach to mobile: they are launching a java based app for low end feature phone. > Telecoms.com article

The reason is simple, in Western countries smartphone is king and people are already using Facebook on their mobile. Facebook is now focusing on were its main customer growth lies, in developping countries were feature phones are common place and smartphones still rare.

As I was mentionning in a previous post last year, the future of Facebook is mobile, everybody seems to be on the same page now.

The right question now if you are developping a website or a web service is what platform to target first, the web beeing one amongst others…