Nvidia accelerating its Android penetration

Nvidia has a real edge on Android devices and tablets. Its Tegra2 chip is making a breakthrough with its high performance and low consumption. > Multicore race

How to raise consumer awareness on its chip to generate demand? Nvidia has found the solution.

Nvidia is offering an application on the Android Market to know what the games are which has been optimized for my device and its powerful chip.  > TEGRA ZONE on Android Market

What is really smart is that this app isn’t another market place within the ANdroid Market but a guide that points to the right place within the Android Market. As they put it :

Tegra Zone is not intended to replace the purchase, download, or functionality of the Android Market, but rather to compliment it by providing a selection of premium games that developers believe will offer an exceptional experience for users of Tegra-powered phones and tablets.

This is a really smart approach that will create differentiation and strengthen Nvidia leading position in Android.

Intel under siege

Intel is suffering a lot of setbacks these days.

During CES 11, Microsoft announced that Windows 8 will be ported on Arm architecture, hence breaking Intel’s near monopoly on PC for decades.

On the tablet side, they have been overtaken by Nvidia and its very successful dual core Tegra2 chip. No leading Tablet platform is featuring an Intel processor.

Now the main looser of the recent Microsoft and Nokia alliance seems again to be Intel.

  • Intel and Nokia were developing together Meego, a Linux platform for the next generation of mobile computing devices. The future of this platform now seems a bit uncertain as Nokia is betting on Windows Phone 7 as its high-end platform
  • Currently Windows Phone 7 works only with Qualcomm chipsets (QSD8650 family aka Snapdragon), so Nokia will have to work with Qualcomm unless Microsoft ports WP7 on Intel or other chipsets.

The computing industry is getting mobile, and Intel seems to have dramatically missed this change. Having power hungry processor just doesn’t fly anymore.

Windows on Arm: 2012 revolution

Ballmer’s announcement that Windows 8 will support Arm processor was, from my point of view, the biggest news at CES 2011.

Windows 8 will be compatible with ARM-based systems from Qualcomm, Nvidia and Texas Instruments. You can now imagine to have a Windows / Tegra2 tablet or a Windows / Snapdragon smartbook.This is a great advance for these chip manufacturers and a setback for Intel. The old Wintel couple seems to split away, with Intel working with Nokia on Meego, their common linux platform.

The 2012 chipset battleground will look quite different:

chip map

Chip makers battleground

As the OS battleground will look different too, whith windows and chrome OS ready for the fight :

OS Map

OS battleground in 2012

Frontiers are blurring, with a main reason: the future of PC lies both in always-connected and tablet.

2011: the multi core race

2007 /2008 has seen every manufacturer competing on the memory embedded into their devices. It was a time where the more memory had a device the better. MicroSD and Qualcomm Snapdragon put an end to it: 2009 /2010 has seen the GHz race. If your device chip wasn’t beating above 1GHz it was just a piece of plastic junk.

The new trend for 2011 is multicore. Nvidia is evangelizing the whole industry about the beauty and benefits of multicore technology with straitforward graphs like these:

Multicore benefits

Multicore benefits

and the more cores you get, the less your chip consumes power:

multicore power consumption

multicore power consumption

This is the trend for 2011, watch out for CES ans MWC, as every chipmaker and device manufacturer will announce dual and quad core mobile devices. Until the next trendy feature: 3D screen?