A mobile downloads benchmark

I’m currently involved in discussions with many Content Service Providers(CSP). Even though the discussions are around connected TVs and tablets, CSP usually disclose their result in terms of downloads on purely mobile platforms.

The ratios between platforms are surprisingly stable from one CSP to the other.

a mobile downloads benchmark

a mobile downloads benchmark

The ratio they get is roughly 1 download on Windows Phone for 10 downloads on Android for 100 downloads for iOS.

One can expect the ratio to improve on Windows Phone with the upcoming launch of the first Nokia Windows Phone mobile due next week. Never the less these ratios help to make up one’s mind in term of platform priorities.

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Apple breaking away from a PC centric era

Steve Jobs mentioned in one of its famous key notes that we were entering the post PC era. Nice talk. But when you had to set up for the first time any iOS device out of the box, you had to plug it into a PC/MAC USB port and sync the device with iTunes. Meaning that you actually couldn’t use an iPhone or an iPad if you hadn’t a PC !

This is now over with iOS5 the new release of iPhone and iPad operating system. And I believe this feature is the most innovative compared to the iCloud, iMessage and iWhatever.

Apple presents it, this way:

With iOS 5, you no longer need a computer to own an iPad, iPhone, or iPod touch. Activate and set up your device wirelessly, right out of the box. Download free iOS software updates directly on your device. Do more with your apps — like editing your photos or adding new email folders — on your device, without the need for a Mac or PC. And back up and restore your device automatically using iCloud.

iOS going PC Free

This feature was available from the start on Android and other mobile operating systems. But the signal here is that Apple is shifting smoothly form a PC (MAC) centric company to a Mobile computing company. Macs are no longer at the core of Apple strategy.

Short-sighted forecasters

The forecasts from all the analyst firms are more or the less the same for the tablet OS. By 2015 the market will be a 2 horse race between iOS and Android. Each one will gather around 120M units and QNX, WebOs and others will crawl at roughly 40M units in 2015.

tablet OS forecast

tablet OS forecast - analysts' consensus

No mention of any Windows OS. Frankly, let’s be serious. I know the guys from Microsoft aren’t the fastest in this nascent industry but after the announcement by Balmer of Windows 8 supporting ARM architecture, does any analyst really think that Microsoft will not join the party?

Can anyone think of the tablet and PC markets not colliding? Can anyone think of Microsoft looking at this 300M device train from the platform? Analysts seem sometime a bit shortsighted.

An overview of Tablet OS

Today was the Paris Tablet in Enterprise event. Is has been a huge success with more than 250 attendees from leading companies.

I introduced  a session on Tablet OS. I’ve accepted the challenge to summarize the market in one slide and less than 5 minutes.

Here is the table I’ve presented to the audience:

Tablet OS table

Tablet OS table

I did upset the Microsoft speaker as I said that Windows7 was an aging king of OS (for tablets) …I thought it was a compliment but apparently not. 😉

Promised I will behave at the next Tablet in Enterprise event in London. See you there in June.