Steve Jobs mentioned in one of its famous key notes that we were entering the post PC era. Nice talk. But when you had to set up for the first time any iOS device out of the box, you had to plug it into a PC/MAC USB port and sync the device with iTunes. Meaning that you actually couldn’t use an iPhone or an iPad if you hadn’t a PC !
This is now over with iOS5 the new release of iPhone and iPad operating system. And I believe this feature is the most innovative compared to the iCloud, iMessage and iWhatever.
Apple presents it, this way:
With iOS 5, you no longer need a computer to own an iPad, iPhone, or iPod touch. Activate and set up your device wirelessly, right out of the box. Download free iOS software updates directly on your device. Do more with your apps — like editing your photos or adding new email folders — on your device, without the need for a Mac or PC. And back up and restore your device automatically using iCloud.
This feature was available from the start on Android and other mobile operating systems. But the signal here is that Apple is shifting smoothly form a PC (MAC) centric company to a Mobile computing company. Macs are no longer at the core of Apple strategy.