When advertising for mobiles gets nasty

After a few years of armisitice camera are back at the heart of the fight in mobile devices. Since 2009, mobile makers have focused on processing power, 4G and both size and resolution of screens. Now the battle gets nasty with comparative advertising on the camera quality.

Nokia Comparative ad

Nokia Comparative ad

According to this ad, Lumia 925 gets some pretty good imaging compared to iPhone 5 and Galaxy S4.

It is even trickier because of the very restrictive laws in Europe on comparative advertising. Nokia seems to get some advance on its device imaging capabilities. Let’s see if they can get some market share out of it. After all, camera is the second most used feature on a mobile after the phone.


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