NFC is setting foot in our everday life. First use case seems to be advertisement on each side of the channel. Clear Channel in London is pairing its posters with an NFC chip so one can get more information on the product or service displayed.
In Paris, Dacia has launch a poster campaign with a NFC sticker sending your mobile on their website to discover where the closest store is.
Interestingly, both NFC systems are backed up with a QR code. NFC isn’t a streamline feature yet but I don’t think it will take long before it will replace for good QR Codes. Just look at the latest Lumia phone range. All but one have NFC.