Samsung has a problem : it depends too much on Android
Google has a problem : it depends too much on Samsung
Android accounts now 70% of smartphone sales and Samsung devices accounts 70% of Android. Google is trying to push other manufacturers not to say it is pushing hard its device device arm Motorola. On the other side, Samsung is not betting on Windows Phone and has dropped its proprietary Bada platform. So what’s cooking? Samsung will apparently launch a few Tizen phones on the marke thi year.
And what is Tizen? Don”t be mistaken, Tizen is not a Samsung proprietary OS like Bada. Tizen is the merge of Intel efforts (previoulsy Meego) and Operators works (LiMo) in a fully open source initiative. Unlike Android, there won’t be one company in the driving seat but Operators (Vodafone, NTT, Orange,…) and Manufacturers (Intel, Samsung, ZTE, …).
We can imagine Samsung will customize its Tizen devices with the same Touchwiz UI it is using on Android. Hence consumers will hardly notice the difference.
Samsung with operator backing sounds very promising. Google seems to have now a bigger problem. Now the question will be on the application side. Will Tizen have enough applications to compete with the other platforms?