HbbTV is slowly taking ground outside France and Germany its two promoters. Many countries in Europe have adopted the new standard for interactive TV: from Spain to Denmark around 10 countries are now in. .
Even the UK is considering joining the fray as the Digital TV Group has submitted a document for inclusion in HbbTV 2.0 specifications.
Here is as of today the picture of the HbbTV penetration across Europe.
But HbbTV is also considered outside Europe with trials going on in the US, Australia, Japan and China.
It reminds me of the early stage of GSM in the 90s when a group of countries created a world standard that enabled a whole industry to take off. But it didn’t happen over night.