Don’t count Nokia out of the smartphone playground

Nokia has done a very good job lately.

First Nokia is now the dominant player of the Windows Phone segment with a market share of 59% of the Windows Phone segment after just 9 months. HTC and Samsung are left far behind with a market share of 21% and 13% respectively.

> FierceMobile article

The Nokia Windows Phone portfolio is wide starting at a 200€ retail price without subsidy for a Lumia 610. This mid range product, or entry level for a smartphone, is a very good one. Ive tested it for almost one month as my primary device and the user experience is really good. To achieve this price point Nokia has compromised on the Application Processor, a ‘small’ 800MHz.

But the experience is still smooth and great. You just get some disappointment when you cannot use some games or apps like Skype as they cannot run on the device. You get a message in the MarketPlace that this application doesn’t run on your device. This small disappointment is however far better than an application freezing your device. And after all, you know this device isn’t the most costly and powerful.  The device comes with a free sat nav software that you can use off line, Nokia apps on public transports, image processing, etc.

On the other hand, Windows Phone is lagging after the other OS with 2.7% market share of the smartphone market but dynamics are there:

  • Nokia Lumia product range is very good
  • Windows Phone is a very good OS
  • Nokia has achieved in less than a year to be the dominant player in the Windows Phone segment
  • Windows Phone has grown 300%+ in 8 months when Android growth is stalling.

If no other manufacturer competes with Nokia, Nokia will be synonymous of Windows Phone. In that case, Microsoft might have the temptation to buy out Nokia and become an integrated player like its XBOX console business.

Let’s wait for the new Lumia range (featuring WP 8) announcement at the beginning of September. It will give some hints at the future of Nokia and Windows Phone.

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