Brands are fighting to get the biggest fan base on Facebook, and are investing huge marketing budget to convince consumer to join them. Expected benefits are quite simple : create more intimacy with the core customers And use them as brand ambassadors.
But how much Brands are willing to pay to acquire a Facebook fan? What is the value of a Facebook fan base ?
Here are a few examples :
The most admitted order of magnitude for a Facebook fan is around 1€ . A lottery with an iPad prize worth 500€ should bring around 500 fans. So your company 1M Facebook fan base is more or less a 1 M€ asset.