I was very impressed by ZTE and Huawei progress a year ago.
ZTE seems to have moved to the phase 2 of their plan: establish their brand in the market. Here is a poster in Paris’ metro promoting the ZTE latest devices: the affordable Racer II and their current flagship device the Skate.
The claim is not ground-beaking “Smart Phones for Smart People” as the poster itself but there is a will to establish the brand.
Next phases will include create some compelling and proprietary service offer and a ZTE user experience. As they are moving at a very quick pace I wouldn’t be too surprised if it happens in the next 18 months.