App or Web is the question every business is asking its development team. Shall we go the native application route with its nice responsiveness, look and feel or the Web route that is multi platform and is always up to date.
I’ve tried to put the pros and cons in the single table so every decision maker can make his own mind on this question.
Both approaches make sense, but usualy one fits better than the other with the short term targets.
For instance on Kitchbi we have started the project with a Web application as we wanted to be available on all platforms. In a second phase we are considering applications for a few selected platforms that fit with our target (iPad and Android in the case of Kitchbi).
The App vs. Web question is often a matter of Reach vs. Rich.