Apple and the Application Eldorado

Apple’s announcement last month that it has lifted restrictions on its third-party developement tools is a strong move. One can now develop applications for the iPhone without using the Apple SDK.

This change in Apple’s policy has nothing to do with its complicated relationship with Adobe over Flash.

The move is to woo application developpers. Apple wants to grab the upper market of the smartphone but has no intention to fight for the low value segments. That means it must have a friendly attitude towards developpers who are developping their applications accross mutiple platforms.

Application developers typically develop for three or four platforms. The current order for many of them is Apple, Android, Symbian, Blackberry, and others

If Apple has the only platform that cannot benefit from cross platform development tools like the one from Adobe, developpers might stop to develop for the iPhone. Hence drying up Apple wealth source. It would be silly, wouldn’t it?

Apple’s announcement today that it has lifted restrictions on its third-party developer guidelines has direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool. This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices. The feature is available for developers to use today in Flash Professional CS5, and we will now resume development work on this feature for future releases.

This is great news for developers and we’re hearing from our developer community that Packager apps are already being approved for the App Store. We do want to point out that Apple’s restriction on Flash content running in the browser on iOS devices remains in place.

Adobe will continue to work to bring full web browsing with Flash Player 10.1 as well as standalone applications on AIR to a broad range of devices, working with key industry partners including Google, HTC, Microsoft, Motorola, Nokia, Palm/HP, RIM, Samsung and others.

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