After a Q2 warning as top end sales are in turmoil, Nokia is launching a great offensive to promote its device with a clear and straight forward value proposition that no other device manufacturer can offer: free navigation on demand.
French TV Ad
English TV Ad (I love this one)
Nokia surely hasn’t got the coolest touch screen device on the market, but it has some clear strength, like ovi maps.Google maps is nice but you don’t have the turn by turn navigation that makes sat. nav. experience so compelling.
Now with Ovi Maps, the Finnish guys are flexing their muscles.