I was discussing in a previous post how the internet and software industries were going mobile.
Here are two nice charts from the ITU which give an obvious reason of this shift:
if one consider that the Fixed lines are the maximum penetration rate you can get for DSL and the Mobile subscribers the maximum penetration for Mobile broadband, one understand easily that the future of the Internet is mobile.
As of today 49% of the world population has a mobile, so there are more than 3.3 billion people with a mobile device in their pocket!
Bringing to these people mobile internet to these people is an tremendous challenge:
- device price needs to be kept in the same price range of USD10 / USD15
- device shall enable mobile browsing on a 2.5G infrastructure with a good User Experience
- network operators needs to provide robust backhaul and radio access network
That’s the reason why Microsoft has released its OneApp for entry level device, Nokia has acquired Novarra to enhance the browsing experience on its S40 devices, etc.
Gaining a market of more than half of the world population apparently worth some efforts.