According to Gamervision Sony is about to relaunch its PSP GO very soon with a marketing “blitz”. Sales haven’t been good at all, and it isn’t a surprise if you have read a previous post in this blog.
Let’s hope that Sony will explain clearly the benefits of a console with which you cannot play second hand games. And the explanation needs to target both consumers and retailers.
This proves once again, that a business model change is always difficult to manage. And Sony is no exception.